Fashion was a primary focus of Arnaqarvik. Their clothing represented uniquely creative adaptations of Arctic patterns for southern markets and of the highest craftsmanship. The first collection was shown to some markets in the south for evaluation and the response was overwhelmingly positive. The media picked it up, markets in Edmonton, Toronto and Vancouver wanted to carry the work, Calgary wanted a runway fashion show and an opportunity to accompany a Spence Bay carver to his show in New York City gave the fashions unprecedented exposure.  Arnaqarvik was asked to design and make nearly 400 outfits for the NWT athletes, dignitaries and fashion show for the Arctic Winter Games in Alaska which also gave the designs impressive exposure across the Arctic.  National exposure came from a featured article and photos in The Canadian, a weekend supplement to all the Canadian newspapers.

 

Over the years, Arnaqarvik clothing was showcased to many different audiences in many different venues from Alaska to Israel.